Wednesday, November 11, 2015

Mexico’s Governing Party Vows to Stop Using Neuromarketing to Study Voters - The New York Times

Mexico’s Governing Party Vows to Stop Using Neuromarketing to Study Voters - The New York Times:



 "MEXICO CITY — The leader of Mexico’s governing party has said it will stop hiring neuroscience consultants to register voters’ brain waves and read their facial expressions, responding to a political outcry over its use of the tools of neuromarketing to shape its campaign and governing messages."



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